Wednesday, August 20, 2008

Scoble joins the Google Reader annotation club

Scoble follows in my footsteps. He's begun using the Google Reader Share function to create a feed made up of items he likes, along with his annotations.
... I’ve been trying to write a note on each blog I share. Today I looked at that and realized it’s a blog about other blogs...
Google Reader shares are an automated form of metablogging, but concerns about copyright are addressed -- the post is made up of the original article with an annotation.

These shares are a feed, so one can subscribe the shares. I subscribe to Scoble's share -- its good stuff.

1 comment:

  1. Chris Lang wrote this comment -- but I accidentally rejected it (fat fingered iPhone error).

    This text is copied from the email notification Blogger sent me:

    What is interesting is that Scoble predicted Google Reader would be a social bookmarking application in 2006.

    You can now add friends to your friends list, share feed items, bookmark single blog posts from blogs that you read on the web and here’s the kicker, there is now a blog recommendation engine that recommends blogs you do not read by what your friends list is subscribed to in their Google Readers.

    Then, everything you share and bookmark in Google Reader of course comes up on your Google shared items page linked to by your Google profile.

    What really blew me away was the recommendation engine. If you add as many of your email list subscribers as you can to your Google Reader you can get a real good idea of what other blogs your subscribers are reading.

    The links in your shared items are all HTML and fully followed so every time one of your RSS subscribers shares a blog post it is creating incoming links to your site.

    Better yet, it uses the exact blog post title you wrote so now your links use your keyword phrases and bookmarkers can’t change your title tag.

    After talking to my SEO top dog contacts, they were all floored and assured me this is the new SEO tactic that no one knows about.

    It is kind of hard to add friends, the easiest way is to send a chat invite from Gmail and then email your contact you want to friend and have them email you back. It seems Google wants a two way conversation before they will allow you to become mutual friends.

    If you would like to friend me, add chrislang at to your Google Gmail chat and send me an email letting me know so I can return an email to you, thereby creating a two way connection in Google.

    Google is quietly rolling this out behind the scenes but it is a full blown social bookmarking application and the blog recommendation engine is the new blog marketing strategy.

    One thing I have not quite figured out is if using FeedBurner now hurts you since the links point at the FeedBurner redirect rather than your site like a WordPress feed does.