Cringely is obsessed with Apple lately. It's easy to see why. If you're a computer geek, Apple has all the excitement. Here he predicts iVideo:
... like Intel's partnering in the new Apple movie download service, which someone told me this week will be called iVideo.Sounds good to me, I just bought a G5 iMac that would work well with this. Last week he predicted new video iPods with retinal displays -- that I find harder to credit. I do note though that the current iPod lineup is weird -- 20BG is too small, and 60GB is too big.
If iVideo is the correct name, it implies that the new application will become part of Apple's iLife suite along with iMove, iTunes and other applications. This makes good sense even for Intel. Why? Because at this point it is more important to Intel for iVideo to be a success than it is for iVideo to use lots of Intel chips. The population of broadband-equipped OS X computers in the U.S. is around 10 million, and that's a good number for launching a new service and avoiding problems should it be literally TOO popular. The point is to make iVideo a hit, first with Mac users and with impatent Windows users who'll go out and buy a Mac Mini just to be able to run the app (that's the old model for upgrading, right?). Mac Minis quietly appeared last weekend at Best Buy and Target, for sale alongside the iPods. This is in preparation for the iVideo launch, which will presumably come in September or October, certainly before the xBox November launch.
Just as there was with iTunes, there will eventually be an iVideo for Windows, probably in February.