Apple is serious about iPhoto: network effects

The value amplifier once known as 'network effects' and now called 'product ecosystem' has been a huge win with the Apple iPod. Apple is building an ecosystem for its iLife suite -- years after they promised it. Better late then never:

iWeb 1.1: Create a living, growing photo gallery:

Imagine a webpage that's a gallery of family photos. Click on any one of those photos -- say, little Justin making that face where he looks exactly like Uncle Roy -- and you're taken to a page containing a whole album of Justin's baby pictures...

Here's how it works. First, pick any iWeb template (just make sure it's not a photo page template). Next, open the iWeb media browser and select an iPhoto album. Then drag the album onto the template....

iWeb takes over from there, automatically creating a separate photo page containing all the images in the album. At the same time, on the page where you dragged the album, iWeb will display the album's first image (or you can choose any other image from the album). That image will then link to the newly created photo page when you publish. Repeat the process as often as you like, dragging other albums to different locations on the page, creating new links and new photo pages each time you do. And you can keep your photo gallery alive and growing. Just come back later at any time, drag in another album, and republish."

Wow. Enhanced value all around. I may even get a .Mac account since I think iWed supports sync with .Mac rather than mere upload. Between this and the MacBook's ambiguous support for Aperture I'm resigning myself to staying with iPhoto. Now if Apple would only add #$$!$%%@#$$ merge/import of Libraries to iPhoto ...