Monday, August 20, 2007

Jobs explains iMovie '08

The Secret Diary of Steve Jobs: Smurfy Pogue stabs me in the back

See here. He's pissed about the new iMovie. Which, um, I agree kind of sucks. And he kinda sorta hints at why we put out such a brain dead movie maker program. Little hint. Our initial marketing slogan was gonna be, "You wanna make real movies? Go buy Final Cut Pro, you cheap bastards." Or something like that. That one was Phil Schiller's idea. Katie Cotton suggested we try to "soften" it a bit and so in the end it just became: "Completely redesigned to help you make movies in minutes".
Actually, it's not Final Cut Pro Apple's protecting, it's Final Cut Express. $300. Grrrrrrrrr.

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