I've started using Google Alerts to track usenet (Google Groups) posts on topics of interests, and all posts that contain a unique string I attach to my usenet posts as a "tag" [1]. Alert search scope can be restricted to Groups, Blogs, Web, News and (shudder) Video.
Alerts appear in the form of emails however, and that's intensely annoying. I prefer to use email for communication, not as a general notification engine.
The cure is to provide Google Alerts a Bloglines' disposable feed reader integrated email address ...
So the results of my alerts show up in my bloglines feed reader as event notifications, which is exactly what I want.
[1] I've done this since the launch of the original DejaNews in the 1990s. My usenet posts contain a unique string as a "tag" (keyword, meta term). I search on the string to find all related posts. The functional result is rather like a blog, but this method worked long before blogs existed.
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